Recently millennials have experimented bringing forth new and old styles to be worn as a form of expression. Expression and individuality is what sets this generation so far apart, prompting those both awe-less, and bold, to leave their mark and set the newest trends. For the next generation, fashion has become a reputable language, that is spoken by many but only executed by few. A bar set by celebrities, and designers of the most noted collections, has been reset by a young entrepreneur that goes by the name “SauceBoy Cam” with his solo brand Clout Club Global.
His brand includes a variety of T-shirts, and a growing list of other products such as Windbreakers and fanny packs. Garnigan calls experimenting with new products “refreshing”. He reveals that in the future for Clout Club Global, he will have a fall collection with “…hoodies, crewnecks and a few new pieces coming.”
In an exclusive interview Cameron opens up about his process, experiences, pros, and cons.
“Honestly the process is very strange. I have flash drives full of designs and there are times, though, that I make a design and use it right away. I’ve done that twice but no one has seen the NEW Clout Club designs.” “I release them out-of-order just based off what mood I’m in.” (Garnigan) Using Adobe Illustrator, Cameron hand crafts his designs and if you pay close enough attention, he tests them online and on social media to get feedback, but often the finished product is unexpected, original and one of a kind.
In entrepreneurship there are lots of pros and cons, unseen to consumers of what the brand has to offer. “Your business is a reflection of you”, Garnigan enjoys the free schedule of his own business. “You get to choose when you want to work and no one can tell you what to do.” (Garnigan) And with ups, there are definitely downs such as marketing aspects, costs, and promotions. It isn’t all easy to get people to buy something that you create. Like owning a lemonade stand, some people just aren’t thirsty or they left their coin purse back at home. “Since this is a solo business of mine, everything comes out-of-pocket and the promo and marketing is the main factor of any business. Basically the main struggle is getting people to shop with you.” (Garnigan) “I’ve been dropping all my old work to get everyone on board.”
You wouldn’t believe the struggle of getting people to shop, from the amount of social media posts and reviews on his most popular product, The Clout Club Rose Tees.
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Owning this original Tee from Sauce has become a social norm in the city of Cartersville. Everywhere you turn you see an array of colors and designs, but no matter what color you just can’t miss a Rose logo or the famous brand name printed on the front.
CLOUT CLUB ORIGINALS
Garnigan describes working with Clout Club as a learning experience, “I feel as if I am learning as the days go by.” As seen by the released products above, one can tell just how limitless the creativity can be. “There is no one way to do something, and that is where I am; learning and studying endless possibilities.” (Garnigan)
The interview wrapped with Cameron’s final thoughts, advice, and next steps.
“Next I personally plan on dropping all my best work, I also plan on doing more sewing projects too, and getting into denim (pants, jackets, and even alterations).” (Garnigan) These next steps definitely sound like success.
Advice from the man behind Clout Club Global is to “Be strong hearted. The whole game isn’t for the weak. Really chase your dreams, no exceptions, do not skip steps and to trust the process.” (Garnigan) With these steps for reaching your goals, and the drive, artistic advantage, and heart of a next generation youth, achieving anything is a piece of cake. Clout Club is more than just shirts, windbreakers, and fanny packs. It’s a brand, a brand that I am proud to see grow, and that I have even bought into a few times. I am very impressed by Cameron and I have been so glad to see CCG grow into something big. I am more than excited for the future.